On 1. October there were on the second Government 2.0 Camp in Berlin again several interesting sessions on the subject of eGovernment. The participants were able to spontaneously offer their own sessions or to choose according to their personal interest from the wealth of the offer. In addition, they were free to move freely between the sessions. In one of the first session was led by Franz-Reinhard Habbel (DStGB) and Andreas Huber (Public One) of the modern Wirtschaftsförderungsasatz "Business Development 2.0" discussion. The concept attracted the attention of a broad membership from business and management, actively exchanged their opinions and ideas.
Virtualization the company
The economy is taking part in the increasing digitalization of processes and companies to a fundamental change. The value added growth and thus economic growth through the digitization of the company are based increasingly on intangible value creation processes. For economic development, this represents a paradigm shift, as intangible processes take place in an increasingly virtual companies with no localization in the real world - eg in local communities - find. to meet this development will therefore be a change taking place in the administration, to the resulting change in mission and effective promotion the economy guaranteed. look how new approaches could and where the problems lie, was the round of debate.
increase continuity of management contacts
administrations and companies are still functioning after 2.0 not principles. They act too much isolated voneinander.Die new possibilities for communication and collaboration are still not close. In particular, there is often still held a one-off, problem-related communication between citizens and administration. A 2.0 world, but demands constant contact "in both good and bad days," as one participant put it. The continuity of the contacts between government and enterprises must be increased in the world of increasing communication continue to learn each other better and more efficient exchange.
All participants agreed that this is a cultural problem and it requires courageous visionary to effect change. Progress must come from the fastest, then the others can only follow in the column, according to the consensus. This requires rigid hierarchies dismantled and identified the driving forces are connected and supported. This could include greater use of local social networks in which companies are already active (eg, Xing,). The participants agreed that this better was to establish as their own communities. increase
decision-making ability - Trend figures introduce
Part of the necessary cultural change in administration, could be a stronger focus on trend data in decision making. It would make management much more effective if they could establish the basis of "fuzzy" decision declared figures corridors. The past has shown that it often takes too long to collect data in full to even take the appropriate decisions. A called in the session as was the case of a natural disaster due to the rapid action a rough overview seems more appropriate than a late action because of a specific information support. Of course, continue to give accurate data are necessary and required, when it comes to specific administrative work - however, with regard to the proportionality of the specific decision situation.
Social Media Guidelines: Guidelines for the management, network communications
pointed to another problem out a participant from Vienna. In the administration, but also in most companies, understanding of roles are not clearly defined enough. Often the parties do not even know how they should or can communicate with each other. It lacks the basis for joint cooperation, both online and offline as well. The city of Vienna is planning to introduce social media guidelines, in which role models, skills and rules of conduct for online collaboration to be more precise. This guide is intended to give the players more confidence in dealing with particular communication in social media environment.
the end of the session the participants showed once again the urgency of the necessary changes. The pressure on the administration is constantly increasing, not publicly-organized communities make the public more and more competitive economic development. This could replace their function in the long run even.
New Communication Culture required
convert the existing economic development at 2.0, is a new culture of communication were established, in which each communicates with everyone. It takes ideas competitions to develop tailored approaches to economic development and to identify the monitoring of the needs.
The session and the entire Government Camp was 2.0 for all parties involved in an exciting and very interesting exchange of ideas and concepts. It was discussed constructively. Particularly impressed by the attitude of the participants problematize not, but instead to find the solutions.
It has been shown that there is still a long way and many Things need to be initiated even before the new tasks and remove the potential of Web 2.0 can share it. (Maximilian Weinert)
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